Growth leads K2 Corporate Mobility to a successful rebrand
To clearly differentiate between each different service, while also maintaining the company’s identity as a people-first service provider, K2 Corporate Mobility took the decision to rebrand as K2 Group. K2 Group now includes the following brands, each of which delivers a specific mobility or related service: K2 Relocate, K2 Bespoke, K2 X Border, K2 Indx, K2 AlphaTech, and Twelve Degrees. Each brand shares the same principles, contributes to the company’s world-class NPS® of 82 and it’s Great Place To Work® accreditation, and is fuelled by the same unwavering commitment to human-centric service delivery. However, each brand has its own speciality:
K2 Relocate – Delivers the full suite of relocation services across the globe, via a fully managed service model.
K2 Bespoke – Provides a comprehensive range of relocation services to organisations’ VIP or business-critical populations. Operates on a global scale, via a fully managed service model.
K2 X Border – Delivers the full suite of immigration services across the globe. Services include immigration consultancy, document handling, visa application management, and permits and residency application management.
K2 Indx – Provides advisory and assignment management services globally. Services include development of a mobility strategy; programme, policy and process design/review; policy counselling; and cost governance processes.
K2 AlphaTech – K2’s inhouse technology team. Delivers tailored, highly efficient and user-friendly solutions for all K2 brands and their customers.
Twelve Degrees – K2’s in-house stakeholder communication agency. Delivers personalised, targeted, and clearly impactful marketing collateral for all K2 brands and their customers.
K2 Group continues to deliver services to customers in precisely the same way as K2 CorporateMobility did. There is no difference in the type of services delivered, nor in the style or quality of service delivery. K2’s ethos, ‘because it’s personal’, continues to define and drive each and every brand. The purpose of the rebrand is to give each K2 service its own identity, and to recognise K2’s growth from its HHG shipping origins into an international group of global mobility brands. As one of these brands, K2 Relocate will continue to provide the highest-quality relocation services, supporting organisations with their global mobility programmes and global talent through all elements of their relocation.
Nick Plummer, CEO of K2, comments:
“This rebrand gives each of our services the chance to really grow into their own unique identities. K2 Relocate will still embody the core K2 values: genuine human connection and a commitment to moving the lives of global talent forward with attention and purpose.”
