Welcome to the Year of the Wood Snake
Today, 29th January, sees the start of Chinese New Year. Chinese New Year, or the Spring Festival, celebrates the arrival of a new lunar year, marked by the beginning of a 15-day festival period.
Chinese New Year is an important date for many people across the globe, celebrated by billions worldwide. It is more than just a cultural event, however. For businesses, particularly those with a presence in China or the wider APAC region, the holiday is seen as the optimum moment to consider progress, set goals and make plans for the year ahead.
According to the Chinese zodiac, 2025 is the Year of the Wood Snake, a rare occurrence in the Chinese calendar, and one that symbolises growth and transformation. The Wood Snake combines the Snake’s inherent intelligence with the Wood element’s creative energy; a formidable coupling of characteristics.
On the timing of the Spring Festival, Managing Director, APAC, Paul Barrett reflects:
“With K2’s recent expansion seeing the business open a new office in Shanghai earlier this month, this year’s festivities hold a special significance for us.
Chinese New Year is an opportunity to celebrate new beginnings and the launch of K2 China signals the start of an exciting new chapter for K2, one which reflects our commitment not only to long-term growth in the APAC market, but also to continuously evolving, staying agile and responding to emerging trends or shifts in customer behaviour.”
